New detox treatments on offer in the US

Los Angeles, United States - November 2007
1. Close up measuring waist
2. Medium pouring clay on tray
3. Wide tray on body
4. Close of hand pressing buttons on remote
5. Mixing bowl creams
6. Writing on weight chart
7. Push in to stomach
8. Close up of remote wires
9. Close up brushing stomach
10. Close up Equinox sign
11. Interior ' The Spa at Equinox West Hollywood '
12. Set up Melisa Chafkar
13. SOUNDBITE: (English) Melisa Chafkar 'The Spa at Equinox, Regional manager
"Today's spas are influenced from beauty rituals from around the world. They are no longer interested in just a massage or just a facial. They want a massage with hot stone therapy with essential oils included or a facial that includes a back massage and a foot massage. They want something special and more."
14. Set up Teresa Escartin
15. SOUNDBITE: (English) Teresa Escartin, BodyMelt technician
"It results in the breakdown of fat and the deepest fatty tissue layers and it also stimulates those underlying muscles that are deep within and that help to really firm and life, sculpt, tone and detoxify therefore increasing circulation and creating a very good tone and look to the body."
16. Set up Rick Tiland
17. SOUNDBITE: (English) Rick Tiland, Dragonfly Spa, West Coast Director
"We did clinical studies in 2001. We did a study in France and in 2005, we did a study in America and both 100% satisfaction from the clients who received it as well as improvement all over on the body, so improvement in cellulite, improvement of texture and tone of the skin and the muscles."
18. Close up rubbing stomach
19. Wide pouring oil on stomach and rubbing
20. Close up rubbing hands with cream
21. Close up rubbing cream on stomach
22. Close up of mixing clay
23. Tilt down applying clay
24. Close up of electrodes being put into clay
25. Medium of wires being plugged in
26. Wide customer lifting up to have clay put under her
27. Close up of wires
28. Stomach pulsating
29. Close up of customer's face
29. SOUNDBITE: (English) Teresa Escartin, BodyMelt technician
"The client is gong to see an immediate inch loss of between 1 to 8 inches. We ask of course they don't go out and eat a burger or a beer right afterwards. If they're trying to see results and improvements they're definitely going to have to watch their diet and we definitely encourage that the client drink plenty of water because the water is going to facilitate the removal of the toxins."
30. SOUNDBITE: (English) Dana, customer
"It was a lot more involved than I thought it would be. She put a lot of different things on my body. It was a long process. but once it started it didn't hurt that badly. It was tingling. It was a little uncomfortable but i think anything that promises to take off inches or reduce cellulite, I'm all about trying anything "
31. Set up Dr. Stuart Kaplan
32. SOUNDBITE: (English) Dr Stuart Kaplan, Cosmetic Dermatologist
"There are a lot of studies. There's a lot of controversy. Some contradiction. The good thing is when people are doing other types of fat reducing mechanisms they're also dieting and exercising so it's very hard to separate what someone is doing in their own lives versus what they might be doing elsewhere."
33. Wide of a gym with people working out
35. SOUNDBITE: (English) Dr. Stuart Kaplan cosmetic dermatologist
36. Wide of Teresa with customer
37. Spa brochure
LEAD IN:
As the New Year gets underway, many people resolve to lose weight and get in shape to get 2008 off to a positive start.
Now a new detox treatment known as BodyMelt is being promoted as a new way to fight unwanted cellulite in the United States.
STORYLINE:
A new spa treatment recently made available in the US claims to shed pounds after just one session.
Keyword wacky


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